Why You Need to Get on Google+ Today

It doesn’t take long after you test the waters of social media to find there are a host of advantages for individuals and businesses. If you’ve witnessed what sites like Facebook or LinkedIn can do for you, then you are going to love Google+. If you haven’t signed up yet, or don’t even know what it’s all about, here is a short description in addition to just a few important points that describe some of its benefits.

What is Google+?

Google+ is a social network and profile listing owned by Google and launched last year that’s already nearing a half a billion users. Those on Google+ are able to add people to their circle of friends, share content, post statuses and send messages. Closely tied to your Google email account and profile, the platform ties into all of the search engine giant’s many prominent features, from local search to trending content.

Now onto why you should use it.

1. Connect with Important People

Remember the first day, you set up your Facebook page and couldn’t believe how quickly you were able to connect with everyone from long-lost friends to distant family members? Google+ makes it easy to make connections with a much wider pool of individuals and helps to classify your relationships based on how you interact. In business and in life, connections are everything, and Google+ is a great way to establish yours on the Web.

2. Find More Relevant Content

To find the core of everything that Google+ is about, you need to look no further than the Google search engine. With the infrastructure of that powerful instrument already in place, Google+ is able to better connect you more accurately with the content that you’ll value most. The more you use G+, the more it not only becomes intuitive to your needs but helps other users you are connected with locate the goods, services or content you produced.

3. Your Own Personal Spotlight

Even better than liking something on Facebook, Google+’s “+1? feature allows you to shine a light on the content you want to draw attention to. So if you published an article on an important blog or your business was featured in a prominent review, +1 is a simple and effective way to spread the news. The real bonus in this regard, however, is your +1 serves to ultimately boost the overall relevance rating of the content you selected.

4. Perspective on What’s Popular

When you +1 something on Google+, you can allow select individuals from your circle to see what you are interested in or promoting. When someone in one of your circles does the same, you gain insight into what’s popular and resonating within your community of friends or valued clients. The more pluses a story, product or review receives, the easier it is for the search engine to identify it as important, giving your circle of friends the desirable ability to carry influence online.

5. Improve Your SEO and Page Rankings
While traditional SEO still remains in play whether you have a blog or e-commerce website, Google +1 gives you a new tool to boost your rankings. By adding a +1 to spread the word about an article you posted to a blog or a positive product review, you are spreading awareness between your circles. The more people you are linked to, and in turn give your content the Plus One endorsement, the higher the impact to your search engine standing in terms of importance and authority over a given subject.

6. Own Your Content

One of the problems with the Internet is it’s hard to get credit for the content you produce, and even more difficult to keep it from being stolen and reproduced. Google+ is the new, more effective way to put your name on what you make, and represent the overall authorship you have online. The better the content, the more prolific, and the more followers, the stronger your author rank.

7. Incredible Potential

As previously stated, there are already more than 400 million registered users on Google+, with about a quarter of those active on a regular basis. As that number continues to grow with Google’s pervasive influence, being well established on G+ gives you access to an unlimited pool of connections, clients or customers. So, whether you are building your following as a blogger or selling classroom furniture to privately run schools, Google+ can help you find your audience.

While these seven reasons for getting on Google+ are compelling enough, it’s impossible to break down all the advantages in a single article. Just know if you want to be traveling on the same train as the most powerful entity on the Web, G+ is your ticket to ride.

Best 7 Ways to Optimize your Facebook fan page SEO right now

Best 7 Ways to Optimize your Facebook fan page SEO at Presently

1. Choose the best name for your Facebook fan page

This may sound like a no-brainer. However, it's the most basic step when it comes to optimizing your brand on Facebook, and is also the most important.

There is always the temptation to stuff your fan page name with tons of keywords, like "Bob's Bakery - Muffins, Bagels, Cookies, Breads - Catering & Events." In actuality, having a name like this can hurt your viral growth rate inside Facebook. If you appear too spammy, your fans will be less likely to engage with your page, let alone share posts and updates with their friends. In fact, people can even hide your updates from their news feed - imagine the horror!

Don't be too generic either, though. Facebook's intent behind fan pages is that they represent real businesses, brands, personalities, etc. By choosing something too generic, like Travel, Sports, Fishing, etc., you run the risk of Facebook shutting down your ability to post updates and reach out to new fans.

Quick Tip: The first word in your fan page title is given the most weight (importance) by Google.

2. Create a custom fan page vanity URL

After your fan page has 25 Likes, Facebook gives your you the ability to create a unique URL (or usernames as Facebook calls them) for the page. Because URLs are heavily weighted by search engines, it is vital that your fan page URL reflects an aspect of your business.

If, by some misalignment in the stars, you find that another fan page has claimed your business' name already, make sure to include what your business is about in the URL.

You can check out some different username options Facebook offers before selecting your one for your fan page.

3. Use keywords in strategic locations on your fan page

Just like traditional websites, keyword optimization is the most fundamental form of on-site SEO. The most important pieces to pay attention to are the About section, Mission, and Company Description, since these areas are actually pulled from your fan page as SEO elements.

Here is an example of how a search engine would index your page:

SEO Title = Your fan page name

Meta Description = Fan page name + the About section of your page

H1 = Your fan page name

To optimize your page for local searches, it is very important to include your Address, City, State, and Zip. For product-related searches, the Company Overview, Mission, and Products fields should be filled in with your appropriate information.

Quick Tip: Just like your website's meta data, you may want to consider using a brief, 140- character description for your fan page so your whole message displays in the search engine's snippet.

4. Include your phone number and address

As surprising as it sounds, there are a good amount of businesses out there that don't include this type of info on their fan page. As a majority of your sales may be from online traffic, it can appear to be not quite so important for you to include. But remember, indexing your brand for local search results is crucial to growing your Facebook fan page.

In addition, Google places higher importance on pages with specific information like your business's phone number and address. So, pages that include this type of data can effectively increase your brand's overall SEO.

5. Backlink to your fan page on existing channels

The more inbound links to your page, the more authoritative your page is according to Google, and you will be ranked higher. That is why it is very important to bloggers when they have their content linked to from other websites, blogs, etc.

This same principle applies to your Facebook fan page. So, where it is appropriate, include a link to your fan page from your other digital channels, like your website, blog, and Twitter profile.

 6. Optimize Facebook fan page status updates

When posting updates to your Facebook wall, remember that the first 18 characters of a Facebook post serve as the meta description. So, take advantage of the option when Facebook prompts you to "Write something..." since that text will be considered the SEO title for that update. Including direct links to your small business website in your updates is also a good practice to follow.

Quick Tip: Just like your fan page's name, Google places a higher importance on the first word of your update, so you may want to consider making that a keyword.

 7. SEO for Facebook Notes

Facebook Notes is something that is very under-utilized. When used appropriately, Facebook Notes can provide your fan page with an effective way at increasing your overall SEO. The SEO elements pulled in from Facebook Notes are:

SEO Title = the title of your note

Meta data = Your fan page name wrote a note titled, your note's title

Facebook Notes gives your page the ability to create multiple "pages" underneath the main fan page. Notes are also a good way to expand on special offers or events that your business is hosting and have them indexed in search engines.

Bottom line for Facebook fan page SEO

Don't forget that the overarching objective of Facebook SEO is adding to the value of your overall brand. It is important to pay attention to the comparison between raw traffic and engagement level.

While using the methods above can help boost your SERP ranking, the most crucial part is that it coincides with an awesome product and incredible engagement to grow your following.

How Get More Visiter On Your Site

There are a lot of success stories going around the Internet about business people driving loads of visitor and making sales on the Internet. Some of these stories could be inconsistent, because a lot of marketers don’t have success online – in fact, only a small percentage of us do. Out of the many success stories circulating on the Internet, only a handful is true, unfortunately. In fact, only two percent of Internet marketers succeed online, the other 98 percent of us fail.

The most important thing to remember is, those of us who are in the two percent group have been consistent with our efforts in building a solid business online. Success also means paying for advertising in one way or another. But its not just about paying for your advertising it’s also having the willingness to learn and put some hard work into the process. This, coupled with persistence, is the key to success online.

Here are three good reasons why you should consider paying for your web visitor in the long run:

Step 1. The quickest way to get visitor to your website is though paid visitor, it’s a known fact that if you pay for visitor, you will attract more visitors and sales.Every business needs visitor and lots of it, and you need it on a daily basis. Paying for visitor will garner many more visitors compared with free visitor.Basically, the bottom line is, the more visitor you create for your website, the more people are going to be looking at your site and buying from you.

It is also true that online businesses pay a lot of money each month for such visitor. I even pay for visitor each month and I do get signups for what I am paying for, my total layout is $30 and I get at least 10 people paying for my service each month which is $15. This gives me a total net profit of $120 after paying my $30, so it really costs me nothing to get this visitor.

If you opt for free advertising, you won’t have enough visitor on your website to make any money. You will be spending too much time generating only a small portion of visitor – and it is not enough to make a profit.

Step 2. Search engine visitor is another good way of getting visitors to your website but you must hire someone to do it for you. It is a complicated process and a certain technique and understanding of how things work is necessary before you can achieve success in this area.

Paying for a service in this area will save you a lot of time and effort learning, and you can use that time to promote your business even further. A lot of big companies pay to advertise their business through SEO. They have consultants do it for them. Just imagine you had an article on a blog and the links in that article got a high position in the search results, then you would get a lot of visitors buying from you and also clicking on those links in your article.

Just think of it this way, when you’re paying for your visitor its like paying for guaranteed visitors for your website.

Step 3. You will need the right tools for keyword research for your chosen niche. This will help you save money on advertising. You will be charged for the number of hits you get when your ad is clicked on, which is known as pay per click. But remember, all the money you spend on your advertising will not be wasted. The boost in visitor and sales you receive as a result will put you in the two percent demographic who are successful online.

November Index is Live!

This month we're bringing you a special holiday treat: two Mozscape indices in the month of November! We just released the latest index, and you can now find fresh Mozscape data in Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API.

This index is similar in size to the previous Mozscape index with about 76 billion URLs. The heavy computing AWS machines we moved to in October, detailed in Anthony's blog post, has saved significant amounts of time in our processing schedule thanks to almost no machine failures.

This time saved means more time for the Mozscape engineers to work on exciting projects, like tuning the final configurations in our own private cloud! We've been running a similar sized index in our private cloud located in Virginia alongside the index releasing today. It's running a bit slower as we continue to tune and dial the last pieces, but we hope to be running a hybrid processing solution early next year. Running an index in the cloud and an index in our own private cloud means fresher index data for you and our applications!  

Here are the metrics for this latest index:

76,668,945,929 (76 billion) URLs
664,205,988 (664 million) Subdomains
136,202,352 (136 million) Root Domains
892,544,725,878 (892 billion) Links
Followed vs. Nofollowed
2.31% of all links found were nofollowed
56.61% of nofollowed links are internal
43.39% are external
Rel Canonical - 13.91% of all pages now employ a rel=canonical tag
The average page has 73 links on it
62.28 internal links on average
10.54 external links on average

And the following correlations with Google's US search results:

Page Authority - 0.35
Domain Authority - 0.19
MozRank - 0.24
Linking Root Domains - 0.30
Total Links - 0.25
External Links - 0.29

This histogram shows the crawl date and freshness of results in this index:

As you can see from the histogram, this index has some pretty fresh data mostly coming from October and the first week of November. The freshest data in this index will be from 11/10 when we started processing, and a good percentage was crawled late October and early November. 

Google New Panda Update 21, Impacts 1.1% Of US Queries In English

Google New Panda Update 21, Impacts 1.1% Of US Queries In English

Did you feel it yesterday? Some did, a slight shaking in the Google results. Yes, it was real. Google’s confirmed to us that a Panda Update happened yesterday.

Google said that worldwide, the update will impact about 0.4% of queries that a regular user might notice. For those searching in the United States in English, the percentage is higher. 1.1%, Google says.

This marks the 21st confirmed Panda Update by Google and stays in keeping with the roughly 4-6 week release schedule. Here are all the releases so far:

 Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
 Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
 Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
 Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
 Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
 Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
 Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
 Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
 Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
 Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
 Panda Update 11, Feb. 27, 2012 (no change given; announced)
 Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
 Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
 Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
 Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
 Panda Update 16, June 25, 2012: (about 1% of queries; announced)
 Panda Update 17, July 24, 2012:(about 1% of queries; announced)
 Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
 Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
 Panda Update 20 , Sep. 27, 2012 (2.4% English queries, impacted, belatedly announced
 Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)

The notations tell what percentage of Google’s queries were estimated impacted by the Panda release, when this is given.